In 1730 Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products in the elegant quarter of London’s St James. The Floris shop they opened at 89 Jermyn Street remains the heart of the business and is still run by their descendants today. The first Royal Warrant granted to J.Floris Ltd was in 1820 as ‘Smooth Pointed Comb-makers‘ to the then newly appointed King George IV. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than sixteen others. Ever since that first auspicious day Floris has always held at least one Royal Warrant, and today holds two.
In the 18th and 19th centuries, the Floris ledgers of this period detail accounts held by an incredible array of public figures, gentry and includes virtually every European Royal house.
Bouquet de La Reine – The Queen’s Bouquet – first appeared in the Floris repertoire in 1860. A contemporary floral and fruity adaptation was created to celebrate the Golden Jubilee of Her Majesty The Queen Elizabeth II and is available today.
Top Notes: bergamot, blackcurrant buds, peach, violet leaf
Heart Notes: jasmine, lily of the valley, rose, tuberose, ylang ylang
Base Notes: oakmoss, sandalwood, vanilla
The choice for men is Floris No.89 Classic Eau de Toilette, made famous as the fragrance worn by James Bond in the books and a personal favourite of Ian Fleming himself. No.89 takes its name from the number of the Floris shop on Jermyn Street, London.
A fresh, citrus top note blended with shades of Sandalwood, Rose, Orris and Oakmoss create this traditional English gentleman’s fragrance.
Winston Churchill chose Special No.127 and Stephanotis, both of which are still available in the Floris Classic Collection.
Floris products cab be found at John Lewis