Edward Goodyear : Royal florist

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wedding bouquet

royal warrant holders

Edward Goodyear Flowers

Established in 1879, Edward Goodyear enjoyed Royal patronage from Queen Victoria and up to the present day, currently holding Royal warrants of appointment from HM The Queen and HRH The Duke of Edinburgh.

Bucking Palace Banquet

State banquet flowers at Buckingham Palace

Edward Goodyear was originally located in the Royal Arcade on Bond Street, London. After being bombed in the London Blitz in 1940,  the business then moved to Brook Street next to the famous, luxurious Claridge’s Hotel.

In 2005 Jenifer Emery, Chairman of the company since the 1980’s, and her son Alistair Emery, acquired the company from the owners of Claridge’s and have since relocated the business to Cardinal Place in Victoria, minutes from Buckingham Palace.

Jenifer Emery and Derek Goodyear (Edward Goodyear’s grandson) are the holders of the Royal Warrants of appointment.

wedding bouquet

Elegant wedding bouquet

Edward Goodyear create all forms of flower arrangements, from a simple table arrangement, a button-hole, St. Valentines, Mother’s Day or wedding floral bouquets,  to pedestal arrangements and spectacular themed events, combining colours, shapes and textures to create beautiful natural displays.

Edward Goodyear florists deliver throughout London and flowers can be ordered online here


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